Fractional content marketing

Consider me your outsourced content marketing department. I’ll help define your content and growth strategy, and execute it for you on an ongoing basis. Fractional content marketing services are perfect for organizations who need help defining a roadmap for their content marketing programs and are looking for a partner who is partially embedded into their marketing team.

The scope (and cost) of execution will vary depending on the content and growth plan. My job is to work with you to determine your business goals, and the guardrails that we must work within. This includes budget. Once the KPIs, strategy, and budgets are established in the planning phase, we then shift to ongoing execution to continuously add value to your business.

Want to learn more? Read my blog post on fractional content marketing.

  • Content growth plans

    Planning for hockey stick growth. This is a fully tailored, white label content growth plan designed specifically to address your company’s immediate and long-term business goals.

    The process includes interview rounds with your team to establish goals and KPIs, in-depth auditing of your existing content programs, a full-scale competitive analysis of your direct competition and the wider industry, full-scale SEO keyword research, a keyword gap analysis between your website and your competitors, a content editorial calendar that leverages your owned channels for maximum output and distribution, a proprietary growth plan that defines each phase of growth and how we’ll track performance.

  • Blog editorial calendars

    Driving organic traffic to your website. This is a fully tailored, white label content growth plan designed specifically to address your company’s immediate and long-term business goals.

    The process includes interview rounds with your team to establish goals and KPIs, in-depth auditing of your existing content programs, a full-scale competitive analysis of your direct competition and the wider industry, full-scale SEO keyword research, a keyword gap analysis between your website and your competitors, a content editorial calendar that leverages your owned channels for maximum output and distribution, a proprietary growth plan that defines each phase of growth and how we’ll track performance.

  • Integrated content plans

    Generating short term traffic gains. Integrated content plans are designed to tackle an immediate business need, to address a new or emerging topic, or to align your content strategy around a specific campaign or desired outcome.

    This includes alignment with your internal team around business goals and campaign focus, keyword research, competitor analysis, target audience analysis, editorial plan creation (net new and/or refreshed content), KPI and conversion designations and user flows.

  • Ongoing execution

    Putting your plan into action. Once your plan is set, I work directly alongside your team to execute the strategy and drive ongoing results for your organization.

    Services include ongoing SEO management, content management, blog and web content writing, blog post refreshes, and email writing. Consider me your long term partner, working with you to drive exponential growth from your content programs.

Let’s chat

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What comes next? That depends.

Need some copy? Describe your project for me and I’ll get in touch with next steps.

Need help getting found online? I’ll set up a call to talk about your business goals. Then, I’ll create a custom content and SEO proposal just for you.