My portfolio

Here’s a small sampling of my work as a writer and SEO consultant. This includes work I’ve done as a freelance writer and strategist, as well as my SEO achievements as a full-time employee at Corel (Alludo).

Keep scrolling to check ‘em out!

 SEO portfolio

The following is a summary of key results I’ve achieved for companies through my SEO strategies and content creation.

MindManager Blog

What was the gig?

I worked as the Content Marketing Manager at Corel Corporation for 3.5 years, focussing exclusively on the MindManager product line.

A key mandate in this role was to manage the MindManager Blog.

This included:

• In-depth keyword research to create a two-year SEO-driven editorial calendar

• Executing on a strategy to turn MindManager into an industry thought leader for our core use cases

• Managing a team of 3 freelance writers to hit a 2x weekly publication schedule

• Writing SEO-driven blog posts and pillar pages

• Editing and optimizing blog posts to meet SEO best practices

• Optimizing the blog user flow to drive organic conversions from inbound blog traffic

How’d I do?

• Drove a 600% increase in organic traffic to the blog over a three-year time period

• Increase organic inbound leads by 150%

• Successfully positioned MindManager in the top spot for search terms associated with “brainstorming” and “problem solving” keywords (to name a few)

• Turned a formerly dead marketing channel into a significant source of inbound TOFU leads

Recruitee

What was the gig?

I’m a freelance writer for the Recruitee Blog, a key destination for resources around recruitment, HR and employee management.

So far, I’ve written more than 150 SEO-driven blog posts and 3 eBooks.

As of 2021, I’ve served as one of their primary freelance copywriters, and have played a key role in executing their ongoing SEO strategy.

How’d I do?

To date, many of my articles rank on the top page of Google for terms in the recruitment, HR and employment management vertical.

Here are some examples.